¡Ajua, si voto!
Long before the national media began discussing the Hispanic or Latino vote, Centaur North was pioneering bilingual political communications across California.
We were the first firm to ever send a statewide bilingual brochure to Latino voters. We were the first firm to produce a Spanish language political ad for statewide television. The same goes for radio and polling and focus groups. No has one reached out to more Latino CBOs and community leaders statewide than we have.
We are obviously proud of our record. At first, it was difficult to convince clients to do what they had never done before–target Latino voters will culturally competent messages. But when they did they joined us in saying, "¡Ajua, si voto! Oh yeah, they voted!"