Creative Direct Mail
Direct Mail communication continues to be one of the most powerful tools to help sell your issue, your idea or your product. Centaur North has years of experience creating powerful and effective direct mail campaigns. Our powerful direct mail is crafted through mixing market research, strong images, creative ideas and concise words. We have a wide array of professional printers, mail houses and data vendors to get your mail out on time an looking great.
Social media campaigns
Social media outreach and advertising are at the same time the most misunderstood, overhyped and under-utilized communications tool.
Social media is misunderstood because you simply can't consider advertising on Facebook, Google or Twitter in the same way you consider radio, TV or print advertising. The specificity and metrics of targeting in social media can be a 3-D chess game. Still, no matter how smart you are, the hard work of creating content and maximizing engagement are king and queen. So, as the rules of chess go if you lose your king and queen early you're in trouble.
Social media is overhyped in the same way as karaoke. Anyone can sing along to the lyrics but unless you have some natural talent, you're not going to be very good. So it's not advisable to hire a social media professional with a cookie cutter approach. It takes a lot of hard hours to understand exactly what works to meet your social media goals.
Social media is under-utilized because the real value of social media mirrors the actual way people use social media. In other words, crafting a Brand using social media is creating intelligent, witty, and consistent content for people to explore as they browse. Some people don't get that or are unable to provide content in such a creative and consistent manner–we do and can!
Video and Digital Advertising
Whether you're running a traditional network and cable television buy or creating long form content for your social media campaign, Centaur North has the creative and production capacity to provide you with the highest quality product. Take a gander at some of our work.
We are pioneers in Latino political and issue marketing
Long before the national media began discussing the Hispanic or Latino vote, Centaur North was pioneering bilingual political communications across California.
We were the first firm to ever send a statewide bilingual brochure to Latino voters. We were the first firm to produce a Spanish language political ad for statewide television. The same goes for radio and polling and focus groups. No has one reached out to more Latino CBOs and community leaders statewide than we have.
We are obviously proud of our record. At first, it was difficult to convince clients to do what they had never done before–target Latino voters will culturally competent messages. But when they did they joined us in saying, "¡Ajua, si voto! Oh yeah, they voted!"
